How AI-enhanced automation led to big efficiency gains for a leading sports league

A leading sports league looked to qibb and Vidispine to streamline content workflows, managing hundreds of games per season. The subsequent automation of content ingestion and press conference summarisation helped significantly improve efficiency. Jonas Michaelis, CEO at qibb, provides greater insight on the project.

Managing media workflows for a leading sports league, with hundreds of games per season, is a formidable task. Each game generates a massive amount of media content that needs to be efficiently ingested, managed, and distributed. This content is not only generated through the main production on the field, but also by a large number of staff around the match capturing pictures, social media content, press conferences, and more. Some of the challenges presented by the project included:

Inefficient processes: The manual handling of content collection, ingestion, and summarisation was cumbersome and prone to errors. This inefficiency resulted in delays and sometimes even prevented content from being uploaded to the system...

Latest Feature

In the free-to-attend Showcase Theatre in Hall 8, four days of sessions will unravel the industry’s biggest challenges

Features

IBC2026: What to look out for on Day 3

12 September 2026

As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.

Evan Shapiro, Media Cartographer; Shira Lazar, Founder/CEO, What’s Trending

Features

The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer

12 September 2026

The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.

Features

The journey to AI: Tim Forrest on making ITN’s archive ready for the future

12 September 2026

In preparation for his IBC2026 conference session, Tim Forrest, Head, Content Delivery, Commercial Innovation, ITN, argues that AI’s value really lies beyond the hype and inside the archive.

Features

Creators: The new sports gatekeepers

12 September 2026

FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.