Andy Beale, the former chief engineer and head of innovation at BT Sport, has joined media software specialist Ateliere Creative Technologies as business development director EMEA for Ateliere’s live production solutions.
According to Ateliere, Beale will “lean into his consultancy and engineering experience to help Ateliere customers modernise their live production workflows, significantly reducing costs and carbon footprint while achieving new levels of efficiency with Ateliere Live and partner solutions”.
Beale said: “The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations. The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it.”
Andy Hooper, SVP of live products at Ateliere, added: “Andy’s visionary approach to integrating cutting-edge cloud-based technologies with traditional live production workflows aligns perfectly with our mission. His proven expertise and innovative mindset will not only enhance our ability to meet the evolving needs of today’s media companies, but will also ensure that our solutions continue to provide exceptional value for our current and future customers. The result is that we will push the boundaries of what's possible in live production, delivering sustainable, cost-effective solutions that are both scalable and adaptable for the dynamic demands of the industry.”
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