The Ultra HD Forum (UHDF) and the Streaming Video Technology Alliance (SVTA) have confirmed plans to integrate their organisations, with the UHDF banner moving under the SVTA umbrella.
According to the release, the union will broaden industry participation in the forum’s work, expand adoption of the UHDF Guidelines for content creation and distribution for both broadcast and streaming worldwide deliveries, and bring new voices to discussions of challenges unique to streaming Ultra HD experiences.
This is also said to further strengthen the global tracking of Ultra HD deployments through the Forum’s UHD Service Tracker and continue addressing interoperability throughout the end-to-end media workflows, opening up content services with a common workflow for broadcast and streaming distribution.
The UHDF is also celebrating its tenth year and said continues to publish new resources at ultrahdforum.org/guidelines.
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