NativeWaves AG, a streaming technology company, has announced the launch of NativeWaves EXP in the Polsat Box Go streaming service from Polsat Plus Group, a provider of digital entertainment and telecommunications services in Poland.
NativeWaves EXP is designed to enhance the viewer experience by providing synchronised, multi-view, and interactive features. This technology has been integrated with Polsat Box Go since the end of last year. Up to date, dozens of matches have been broadcast live with additional features to all Sport package subscribers without additional cost.

Grzegorz Janczura, internet projects department director at Polsat Plus Group, responsible for Polsat Box Go, said: “We are glad to bring NativeWaves EXP to our own Polsat Sport channels on Polsat Box Go mobile apps, providing our users with an immersive and interactive way to enjoy their favorite sports. This launch aligns with our commitment to leveraging cutting-edge technology to deliver superior entertainment experiences.”
Christof Haslauer, CEO of NativeWaves, added: “We are excited to partner with Polsat Plus Group to bring NativeWaves EXP to sports content offered by Polsat Box Go. Our technology is designed to revolutionise how viewers engage with live sports, and we believe this integration will set a new standard for sports entertainment.”

IBC2025: Future Tech to showcase very best of innovation in Hall 14
Ahead of this year’s show, IBC has announced the launch of Future Tech – a dynamic hub of emerging technologies, collaborative projects and next-gen talent taking up all of Hall 14.

Hilary Rosen appointed Deputy Chair of BAFTA’s board of trustees
UKTV Director of Commissioning Hilary Rosen has been elected Deputy Chair of BAFTA’s board of trustees.

UK government unveils £380m Creative Industries Sector Plan
The UK government has announced £380m in funding to support innovation, access to finance, R&D, skills and regional growth across the UK as part of its Creative Industries Sector Plan.

Shonda Rhimes to receive inaugural Edinburgh Fellowship
The Edinburgh TV Festival is to honour Shonda Rhimes with its inaugural Edinburgh Fellowship award at its 2025 edition in August.

Virtual production facility Studio Ulster launches
Studio Ulster, a virtual production facility spanning 75,000ft², has officially launched in Northern Ireland.