Streaming service Apple TV+ is to be rebranded as Apple TV.
News of the rebrand was announced this week in an Apple press release about F1: The Movie making its streaming debut on the platform on December 12.
A single line near the end of the press release states: "Apple TV+ is now simply Apple TV, with a vibrant new identity."
At the time of writing, further details on the new identity or its look have yet to be released by Apple.
On its F1 press release, Apple referred to its streaming platform under its new moniker, saying: “Apple Original Films announced today that ‘F1 The Movie’, the highest-grossing sports film of all time starring Brad Pitt and hailing from director Joseph Kosinski, will make its global streaming debut on Apple TV on Friday, December 12, following its record-breaking theatrical run.”
F1 comes to Apple TV after taking more than $629m at the global box office.
Apple already offers a set-top box hardware under the Apple TV name while also offering the Apple TV app across various platforms as a hub for Apple TV+ and other content.
It was not immediately clear when the new identity would go into effect.
.jpg)
WBD rejects Paramount takeover bid
Warner Bros. Discovery has rejected a takeover bid from Paramount Skydance for being too low, according to a Bloomberg report.
Channel 4 and UKTV strike streaming deal
Channel 4 has struck a multi-year carriage agreement that will see content from UKTV’s U streaming service play on Channel 4’s streaming platform.
MTV to cut five channels in UK
MTV is to stop showing rolling music videos in the UK when it closes five channels at the end of the year.
.jpg)
AI-generated presenters to host music TV channel
FastStream Interactive has unveiled the first AI-generated virtual TV presenters to host a TV music channel on its interactive TV music channel ROXi.
ITV launches genAI platform to help SMEs create TV ads ‘in less than 30 seconds’
ITV has launched a generative AI platform to make it easier for SMEs to create their own advertising.
.jpg)