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The global advertising market will have grown by 6.8% by the end of 2024 to close at $772.4bn

Eyes on Roku and Samsung as Omdia report vast growth in Connected TV and FAST

Tech market analysts Omdia reveal their latest findings that show a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms.

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Caption: Hood: ‘AI floods through all tasks we do and helps us to do radical new things we couldn’t do before’

WPP’s Andy Hood on why AI is nothing without the human touch

We can now do the imaginative things that were once only fantasy by blending creativity with huge amounts of data and AI, according to Andy Hood, VP Emerging Technologies at WPP. Presenting at the IBC Conference, Hood described how WPP has integrated AI and generative AI into the very fabric of the company, via its cross-company WPP Open video platform, to enable people at every level of the organisation do what they need to do.

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Szabo-Rowe: ‘It’s really exciting is being able to do high-volume remote contribution with internet-based local loops’

Tata Comms revs up rebrand

IBC2024 is witnessing the debut of Tata Comms Media, the new unified brand that combines all Tata Communications’ media and entertainment entities into one business unit, including The Switch, now Tata Comms Media’s production services solution.

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Netflix HQ

Netflix and Airoha enter strategic partnership to support set-top box innovation

Netflix and Airoha Technology, a subsidiary of MediaTek, have announced a strategic partnership to support seamless Netflix integration for set-top boxes used by operators worldwide. This collaboration aims to accelerate time to market and foster innovation, creating new opportunities for operators to enhance their service offerings with Netflix.

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Nikols: ‘The products we are introducing at IBC are a way to address a pent-up demand’

Linear Acoustic takes to the AERO

Linear Acoustic, a member of the Telos Alliance, is boosting its AERO-series with three new hardware audio processors. The AERO.20, AERO.200 and AERO.2400 all deliver integrated loudness control, upmixing, Nielsen and Verance Aspect watermark encoding, Dolby AC-3 encoding, SAP audio, downmixing, and automated EAS and text-to-speech audio insertion.

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