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Video streaming software and service provider Accedo is showcasing Accedo Compose, a modular orchestration layer underpinned by AI agents that is due to be launched next year.

Abhishek Ranade, who heads the sports and media business in EMEA for Tata Communications, highlighted how there is a growing interest in tier two and emerging sports such as pickleball and slam ball, with significant monetisation potential as their popularity increases.

ABC is embedding artificial intelligence at the heart of its digital transformation strategy, Chief Digital and Information Officer Damian Cronan has told IBC. Staff have immersed themselves in the process, and it's even managed to provide journalists with story ideas.

Media cartographer Evan Shapiro has urged broadcasters to take their medicine and listen to the audience, in a keynote address at the IBC. He told Theresa Wise, Chief Executive, Royal Television Society, that mainstream media should learn and adapt, that "the audience is now in control."

IABM has announced the winners of the 2025 IABM Impact Awards at a ceremony held at IBC in Amsterdam.

Reporter Gillian Kelly catches up with content creators Justin Dawson from All Things TechIE Podcast and Laura Wilkes from Communicating for Impact to learn about the latest tech, kit and software that made their must-have list this year. What will help them reach bigger audiences and look better than ever? It’s about smaller, cheaper, quicker and easier!

Moderator Silvia Candiaci (Microsoft) was joined by Aus Alzubaidi (MBC Group), Kathleen Mitford (Microsoft), Olaf Gersemann (Microsoft), and Robin Cole (Microsoft) to explore how AI extends beyond productivity enhancement and into the creative process.

AI production tools formed an essential role in the making of Netflix’s new series Billionnaire Bunker. Migue Amoedo of Vancouver Media, and Netflix’s Victor Marti discussed how AI enabled filmmakers to design sets in pre-production or place characters in a pre-filmed location. “I understand the controversy… it’s like fire, but we have to take the responsibility and we have to lead,” Amoedo said.

Toshiba is presenting live demos of its high-capacity, high-reliability HDDs designed for digital media storage.

Promising to enable broadcasters and service providers to elevate viewer engagement, unlock new monetisation opportunities and improve operational efficiency, Harmonic is showing its video streaming and broadcast delivery innovations at IBC2025.