One of the core questions being asked at ISE’s Content Production & Distribution Summit was if brands and corporations were becoming the new broadcasters? IBC365 caught up with some key voices across the industry to learn more about the convergence of the ProAv and broadcasting sectors.
According to IABM’s Lorenzo Zanni, the convergence of broadcast with different industries is partly to blame for the ongoing talent shortage as certain transferable skills are in demand across the board. Rather than reverting to salary battles, one solution could be for the broadcast sector to play to its strengths when hiring and training. Zanni was a guest speaker on the ‘Insights & Trends Panel’ discussion taking place as part of ISE’s Content Production & Distribution Summit.
Futurist Amelia Kallman tells 365 how big brands and corporations are becoming the new broadcasters.
As AI finds its niche in the industry, this year could see the breakout of AI tools and use cases that manifest into useful customer facing solutions. According to Tom Crocker, Director, Business Development for production tech specialist Ross Video, work is already well underway to incorporate AI with some of its products.
According to Abi Hemingway, Managing Director at online broadcasting specialist Jackshoot, one of the dominant trends at ISE this year was the convergence of high-end broadcast tech into a more corporate ProAV sector. Hemingway was a guest speaker at ISE’s Content Production & Distribution Summit, where she explored how a modern brand becomes a broadcaster.
We rounded up key industry voices to fill us in on the emerging tech trends seen at ISE and in the industry.
As developing tech stands as one of the most talked about topics at ISE 2024, we asked broadcast and production specialists about the changes they are noticing in the industry. Optimisation, effective resources, production costs, investment opportunities and implementing broadcast solutions in corporate spaces were shared key goals on the show floor.
Paul Scurrell discussed cloud workflow innovation, AI and skills at ISE 2024. He pointed to the growing maturity of cloud services in the immediate term, as well as touched on the likely evolutionary pathway for AI tools and services. On skills Scurrell highlighted the work that Atomos has been doing with further education providers such as the University of Sussex, as well as the importance of remote collaboration.
Michael McKenna, CEO and Co-Founder of Final Pixel, discusses some of the latest advancements in virtual production and how the company found an innovative way to combat skill shortages. McKenna was a guest speaker at ISE’s Content Production & Distribution Summit where he presented on Final Pixel’s collaboration with Oracle Red Bull Racing, using virtual production to create the Mojave Desert and Kennedy Space Center at a remote location in the UK.
At the world’s largest AV systems integration show, IBC365 spoke to Fabio Varolo, Manager, FOR.A Europe, about the emerging trends in production, how AI tech in video production will help shape the future of broadcast.
