Interview

Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.

IBC2024: The Scalable Ultra-Low Latency Streaming for Premium Sports IBC Accelerator project aims to achieve Twitter-equivalent latency and near-instant playback start using standard HTTP streaming technical stack and infrastructure.

Appear, which specialises in high-capacity solutions for media processing and content delivery, launched its VX media processing software at IBC2024 in Amsterdam.

IBC2024 co-owner SCTE hosted an extended session on the opportunities and limitations for AI in video that explored how AI is revolutionising content creation, editing and distribution.

Filmmaker and journalist Mstyslav Chernov accepted the IBC2024 International Honour for Excellence (IHFE) Award at the IBC Innovation Awards ceremony in Amsterdam.

NPAW has launched its new NPAW App Analytics that allows users to view app crashes and errors on their streaming apps before and after the video player.

Monks, a digital brand of S4Capital, brought Sir Martian artist robot to demonstrated the potential of generative AI at IBC2024 in Amsterdam.

IBC Accelerator project IP Networks: Finding the Needle in the Haystack, researched and developed learnings around various AI tools and techniques to improve creativity and efficiency in production workflows.

The IBC Accelerator project AI Media Innovation Lab featured three challenges that explore a series of specific AI concepts in various production scenarios using disruptive AI media technology.

IBC2024 in Amsterdam enjoyed another successful year serving the media, entertainment and technology industries.