IBC365 Tutorial: Shannon Harvey from Creative Alchemy One shares the core principles of crafting impactful immersive experiences.
Immersive design spans events, installations, virtual spaces, and live shows – but at its heart, it’s about forging deep connections. In this tutorial, Shannon Harvey, Creative Alchemist at Creative Alchemy One explores how business strategy, storytelling, sensory design, technology, and production planning come together to engage audiences on emotional, physical, and subconscious levels.
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Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen
IBC365 Tutorial: Ben Keen, Advisor at Looper Insights, weighs up the value of the connected TV screen and its role in the battle for audience attention.
Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows
IBC365 Tutorial: Ryan McKenna and Ben Sheppard from the product team at the BBC share how to build adaptable, HTML-based broadcast graphics for today’s multi-platform landscape.
Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation
IBC365 Tutorial: Ian Munford, Industry Development Lead at AWS explains how media companies are making big changes to their workflows, not only to respond to disruption – but to lead it.
Connective tech – Tutorial, Ep 2: How media asset management works
IBC365 Tutorial: Ben Studer, Customer Success Director EMEA at Backlight, explains what a Media Asset Management (MAM) system is, who it’s for, and how it helps teams deliver high-quality content more efficiently.
Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work
IBC365 Tutorial: Malcolm Ellison, Principal Media Solutions Architect at Base, provides critical insight on how to modernise media workflow integrations in the cloud.
