IBC365 Tutorial: Shannon Harvey from Creative Alchemy One shares the core principles of crafting impactful immersive experiences.
Immersive design spans events, installations, virtual spaces, and live shows – but at its heart, it’s about forging deep connections. In this tutorial, Shannon Harvey, Creative Alchemist at Creative Alchemy One explores how business strategy, storytelling, sensory design, technology, and production planning come together to engage audiences on emotional, physical, and subconscious levels.
You are not signed in
Only registered users can read the rest of this article.

Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation
IBC365 Tutorial: Ian Munford, Industry Development Lead at AWS explains how media companies are making big changes to their workflows, not only to respond to disruption – but to lead it.
Connective tech – Tutorial, Ep 2: How media asset management works
IBC365 Tutorial: Ben Studer, Customer Success Director EMEA at Backlight, explains what a Media Asset Management (MAM) system is, who it’s for, and how it helps teams deliver high-quality content more efficiently.

Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work
IBC365 Tutorial: Malcolm Ellison, Principal Media Solutions Architect at Base, provides critical insight on how to modernise media workflow integrations in the cloud.

Esports – Tutorial, Ep 3: Developing an esports broadcast strategy
IBC365 Tutorial: Roald van Buuren, Co-Founder of ELO walks through how an esports event comes to life, from the publisher’s initial idea to the final live broadcast.

Esports – Tutorial, Ep 2: How to build a live production workflow for esports broadcasts
IBC365 Tutorial: Rob Stevens, Technical Director, and James Williams, Projects Director at High Viz Media Group, take you behind the scenes of building a live esports broadcast workflow, using a high-intensity tournament as a case study.