At IBC2025, Kunal Bhandari, Director and Global Practice Head of Media Advertising and Publishing at Nagarro, will host 17 interactive, real-time demos of AI, cloud-native platforms, and immersive technology.
These 17 use cases will span across the media supply chain, with real-world examples in everything from automated meta-tagging, storyboarding, production workflow, customer engagement, sizzle reels and agentic AI. These demonstrations are intended to display how AI can be used to meet shifting consumer demands with new formats and distribution strategies.
In Bhandari’s view, TV is evolving into a smart, adaptive media that responds to viewer behaviour and context more than ever before. Therefore, he prophecies that the future of TV lies in AI-driven recommendations, interactive formats and real-time engagements that are intelligent, personalised, and platform-agnostic. Overall, he predicts that AI will continue to become more of a strategic enabler than a mere tool.
Visit Nagarro in Hall 14 at Stand 14.A52.
Digital, free-to-air TV channel to rival big tech
In celebration of the company’s 100-year anniversary, Raymundo Barros, CTO of Globo, shares his vision for the future, at IBC2025.
AI moves beyond proof of concepts to deliver value for M&E industry
Following a roundtable on AI at IBC2025, Marcin Remarczyk, Head of Media Consulting EMEA at Cognizant, shared the talking points that were top of mind for the media and entertainment leaders in attendance.
5G to enable reliable, real-time service for the 2026 FIFA World Cup
At IBC2025 in Amsterdam, Jake Kornblatt, Vice President at Verizon Business, explored how 5G technology is facilitating the shift towards IP-based broadcasting by offering a highly reliable, low-latency service.
Latest from Dolby designed to transform sports streaming experience
IBC2025: Jason Power, VP, AV Ecosystem at Dolby Laboratories, explains how streamers can win big and capitalise on the explosion in live sports with the company’s latest advancements tailored for the live sports viewing experience.
Samsung Display sets out priorities at IBC2025
Mark Taylor, Head of Vertical Markets for Samsung Display Europe, outlined the company's priorities at IBC 2025 in Amsterdam.
