Articles by Adrian Pennington
Creative Cities Convention

Creative Cities Convention: Concern and caution expressed by UK TV over tariff threat

Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.

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Genies

Talking pictures: How agentic AI could reshape the media landscape

Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.

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(L-R) Joseph Quinn, Michael Gandolfini, Joe Macaulay, Henrique Zaga, D’Pharaoh Woon-A-Tai, Will Poulter, Kit Connor, Noah Centineo, Taylor John Smith, Adain Bradley, Cosmo Jarvis, Charles Melton

Behind the scenes: Warfare

Extended takes, 360-degree sets, and military authenticity reinforce the fog of war recreated from the memories of real life US soldiers.

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Behind the Scenes: Bella Ramsey and Isabela Merced in The Last of Us

Behind the scenes: The Last of Us II

There is a version of episode 2 where the brutal death of a loved character isn’t quite so extreme. But they chose not to go there, explains editor Timothy A Good.

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Flawless AI: “You can't put new lines in people's mouths without consent”

AI tools like Flawless visual dubbing are making a strong case for standard use in Hollywood.

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Behind the Scenes: Daredevil - Born Again

Behind the scenes – Daredevil: Born Again

The Hell’s Kitchen of Disney’s masked vigilante reboot is given a grungy seventies overhaul by lead cinematographer Hillary Fyfe Spera

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NAB 2025

NAB show review: Tariffs, technology and legacy business in the spotlight

Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.

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Car Processing Stage at Virtual Production Studios by 80six

Virtual Production: Practical advice for lighting the volume

Adrian Pennington explores the many and varied lighting considerations for shoots within an LED volume where the ambition is to seamlessly marry virtual and real world environments.

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UoY: CoStar Live Lab - Launch Event

Bright future: How CoSTAR will ideate the next wave in UK creative IP

If the UK’s creative industries are to continue to add hundreds of billions of pounds in value to the country’s economy then much will rely on the success of a new network of tech labs exploring the future of media.

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Main image - source - shutterstock_1935046475 (3).jpg

Enginelab and the new breed of cloud post-producer

It takes a brave soul to launch a new VFX facility given the meltdown at one of the industry’s largest, but creative entrepreneurs conversant with cloud economics are confident that there are excellent opportunities to be grasped.

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