Synamedia launches Go Shorts

According to Synamedia, Go Shorts uses AI to transform an operator’s existing content library into a personalised, mobile-first, short-form experience, without requiring new production workflows and without replacing any infrastructure already in place.

The company described Go Shorts as a modular software as a service (SaaS) OTT platform designed to simplify how operators build, launch, and evolve their video services. It is designed to enable providers to incrementally launch new capabilities, experiences, and revenue opportunities.

Dr Tzvi Gerstl, Executive Vice President (EVP) of Media Technology at Synamedia, said: “The streamers who win with Gen Z won’t be the ones who simply mimic the existing and tired lean-back experience or the ones who build something new from scratch. They’ll be the ones who figure out how to make what they already have feel native to these audiences. Go Shorts does that and it does it in a timeframe that makes experimentation easy, not just theoretical.”