The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company combines the two services into one SaaS offering and aims to help OTT providers attract audiences, drive engagement, and retain users.
Leyra brings together Magine Pro’s full end-to-end OTT platform covering the complete subscriber lifecycle, and Accedo One’s OTT technology with its Accedo One Marketplace, an open partner ecosystem.
Markus Hejdenberg, CEO of Leyra, said: “Leyra is about bringing together complementary technology and expertise from two well-established market leaders to create a global leader in SaaS solutions for OTT streaming. We are focused on growing the products from technology platforms into one unified business enablement platform, empowering our customers to grow and optimise their services as the market continues to evolve.”
Matthew Wilkinson, Chief Commercial Officer (CCO) of Leyra, added: “As the streaming industry has grown more complex, risk has increased, and it's become harder for services to know what decisions to take to grow. Leyra tackles that head on – supporting the customer growth journey beyond service launch, giving providers the tools, data, and ecosystem to make the right calls at every stage of growth.”
Disney+ strikes broadcasting deal with Overlap’s Stick to Football podcast
Disney+ has signed a one-year agreement to broadcast The Overlap network's Stick to Football podcast and a new show, named Stick to United with Wayne Rooney.
Paramount says Warner Bros Discovery deal has secured global regulatory approval
Paramount Skydance Corporation has claimed it secured regulatory clearance for its acquisition of Warner Bros Discovery in all countries that have investigated the deal.
 (1).jpg)
KAI to launch AI storytelling trials at IBC2026
At IBC2026, KAI, backed by EIT Culture & Creativity, will launch dedicated trial environments that enable production companies to test the platform on their own productions, using their own audiovisual content and workflows rather than working from a generic demonstration.
Disney+ takes global rights to Formula E
Disney+ is to become the global streaming home of Formula E, the all-electric motorsports championships.
Google TV upgrades Freeplay streaming service
Google is upgrading its US free streaming service Google TV Freeplay, adding on-demand video to its AVOD channel offering.
.jpg)
