Meta, the owner of Facebook and Instagram, has announced the generative AI model Meta Movie Gen, which allows users to create image, video and audio clips from text prompts.
The announcement comes several months after competitor OpenAI unveiled its text-to-video model Sora.

Meta Movie Gen is not publicly available yet.
Samples of Movie Gen’s creations showcased by Meta included videos of animals swimming and surfing, as well as videos using people’s real photos to depict them spinning a record next to a cheetah.
Meta said Movie Gen is part of the third wave of its generative AI work, which started with the Make-A-Scene series of models that enabled the creation of image, audio, video, and 3D animation, followed by the Llama Image foundation models, which enabled higher quality generation of images and video, as well as image editing.
In a statement, Meta said: “Movie Gen is our third wave, combining all of these modalities and enabling further fine-grained control for the people who use the models in a way that’s never before been possible. Similar to previous generations, we anticipate these models enabling various new products that could accelerate creativity.”
The company said Movie Gen has four capabilities: video generation, personalised video generation, precise video editing, and audio generation. It explained that it had trained these models on a combination of licensed and publicly available datasets, and also shared more technical detail in a research paper.
It can generate videos of up to 16 seconds at a rate of 16 frames per second, and create audio clips of up to 45 seconds. Movie Gen can also make personalised videos. “We take as input a person’s image and combine it with a text prompt to generate a video that contains the reference person and rich visual details informed by the text prompt,” explained Meta.
You are not signed in
Only registered users can comment on this article.

Olympic Broadcasting Services launches training initiative for female camera operators
Olympic Broadcasting Services (OBS) is to hold a second round of its Framing the Future programme, which aims to increase the number of women in technical broadcast roles, for the Olympic Winter Games Milano Cortina 2026.

YouGov sheds light on UK streaming habits
Polling organisation YouGov has published data shedding light on how frequently users of four major streaming platforms – Amazon Prime Video, Disney+, Netflix and Apple TV+ - tune in.

Enders Analysis warns of “industrial scale” online piracy
“Industrial scale theft” of video services, especially live sport, is in the ascendance, according to a new report by Enders Analysis.

Netflix’s Reed Hastings joins board of AI firm Anthropic
Netflix Chairman and Co-Founder Reed Hastings has joined the board of AI firm Anthropic.

Maria Kyriacou confirmed as Chairwoman of ProSiebenSat.1
Media veteran Maria Kyriacou has been confirmed as the new Chairwoman of the supervisory board of German broadcasting group ProSiebenSat.1.