XR launches XR One as AI ad platform
XR (Extreme Reach) has launched XR One, an AI-infused advertising operations platform that aims to give brands and agencies a single place to manage critical stages of the advertising creative lifecycle.

XR (Extreme Reach) has launched XR One, an AI-infused advertising operations platform that aims to give brands and agencies a single place to manage critical stages of the advertising creative lifecycle.
Austrian media technology company Big Blue Marble has announced a multi-month proof of concept (PoC) for media over QUIC (MoQ) during a major international football championship.
M2A Media, a cloud-native live video distribution platform, has joined the SRT Alliance.
Amagi, a provider of an agentic industry cloud platform for unified broadcast, streaming, and monetisation, has announced the June 2026 edition of its Airtime Report, the company’s quarterly analysis of global FAST trends.
Synamedia has appointed Tzvi Gerstl as its CEO. Gerstl will replace Paul Segre, who is moving to the role of Executive Chairman.
Bitcentral has created two separate media technology companies: Bitcentral and ViewNexa. Both companies are now operating independently under their new structures.
The UK television industry has backed new guidelines to minimise out-of-hours contact to help improve work-life balance in the sector.
The European Commission has approved Paramount Skydance’s proposed $110bn acquisition of Warner Bros. Discovery.
The British Film Institute (BFI) has named Isabel Davis as Director of its BFI National Lottery Filmmaking Funds.
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.