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Tech Paper 2019: This paper introduces the Immersive Audience Experience Evaluation Toolkit, an online questionnaire used to measure and compare audience perceptions across various immersive media formats, providing insights for creators and funders.
Abstract
This paper introduces the Immersive Audience Experience Evaluation Toolkit, an online questionnaire designed to measure audience perceptions of impact and value of different immersive experiences. Initially created and developed in 2017, the Toolkit has been applied to various immersive media formats and contents such as virtual reality (VR), augmented reality (AR), mixed reality (MR), games and screen-based media.
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