Sound and Fury: Bringing Dolby Atmos to the NHRA

Tech Papers 2018: This paper presents how Dolby Atmos was introduced to NHRA broadcasts using a hybrid live/post-production workflow that combined dynamic and static audio objects, creating immersive soundscapes and offering a model for other sports with potential for automation via telemetry data.

Abstract

The National Hot Rod Association (NHRA) approached Dolby Laboratories in early 2017 to explore what value immersive audio might bring to the NHRA’s television broadcasts. After site visits, audio capture, video production analysis and production tests, a hybrid production strategy leveraging conventional live and cinematic post production methodologies using both the static placement of objects and the dynamic panning of audio objects in the immersive space and in real time was employed.

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Automatic quality control of broadcast audio

Tech Papers 2025: This paper describes work undertaken as part of the AQUA project funded by InnovateUK to address shortfalls in automated audio QC processes with an automated software solution for both production and distribution of audio content on premises or in the cloud.

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