Tech Papers 2023: This paper outlines a survey of minute-by-minute audience consumption of radio and television programmes for 3-4 days post-broadcast, spanning a period of twelve months
Abstract
As more content created for television and radio is consumed on-demand,
audiences have become selective about which parts of a programme they
consume, seeking out items of interest or scrolling past parts they find less
relevant. Identifying patterns of audience behaviour with on-demand
content has provided us with insights into audience needs and how the ir
experience can be improved for post -broadcast viewing and listening.
This paper outlines a survey of minute -by-minute audience consumption of
radio and television programmes for 3-4 days post-broadcast, spanning a
period of twelve months. It describes ...
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