Media and Entertainment Sustainability on the Cloud

Abstract 

Media and Entertainment (M&E) companies are committing to become more sustainable for their employees, customers, and communities. At the same time, M&E companies are also seeking to enhance and re-invent their businesses using cloud computing (the on-demand delivery of compute power, database, storage, applications, and other IT resources via the Internet with pay-as-you-go pricing). Fortunately, the goals of improving sustainability and cloud adoption can be synergistic, as enhanced business efficiency via cloud can also drive sustainability in terms of lower carbon emissions and better water stewardship. Cloud providers, through scale and focus on innovation, can achieve higher resource utilization and greater energy efficiency than is possible for typical on-premises or collocated data centers. This paper will examine why M&E companies are seeking sustainability, basic sustainability terminology, M&E sustainability organizations, published sustainability goals of M&E companies, and how M&E companies have actually enhanced their sustainability on the cloud.