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Tech Papers 2019: This ethnographic study explores how urban Indian children aged 8–13 engage with media across traditional and digital platforms, deriving emotional and social "media learnings" through participatory culture, transmedia narratives, and hybrid viewing habits.
Abstract
The current media landscape in India has witnessed rapid transformation especially since the 2000’s as technological, policy and social changes have enabled higher consumption of media through a hybrid model of content distribution and consumption. Media practices have...
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