In a keynote exploring the intersection of AI and creativity, Andy Hood from WPP says the current human-machine collaboration has been long-anticipated and planned, sharing that “the best people - with the best tools - do the best work.”

IBC2024: Discussing the issue of ‘media production without boundaries,’ Leo Smedling and Jared Timmins from Diversified say that this is the time when clients, vendors and suppliers need to work very closely together.

IBC2024: Discussing the issue of ‘media production without boundaries,’ Leo Smedling and Jared Timmins from Diversified say that this is the time when clients, vendors and suppliers need to work very closely together.

IBC2024: In an extended Technical Paper presentation sharing four papers on encoder optimisations and film grain processing, Dr Abdul Rehman from IMAX shares the findings from initial efforts of integrating Large Multimodal Models (LMMs) for enhanced video encoding.

IBC2024: Jonathan Thompson, CEO of the UK’s Everyone TV, explains the mission and the importance of smart TV for the future of free-to-air TV.

IBC2024: Sharing how much delivery has sped up thanks to 5G networks, Grant Nodine SVP Technology at NHL and Tim Stevens, Global Leader, Strategic Innovation, Media & Entertainment, from Verizon said use cases are exploding as the tech becomes faster and more and more impressive.

IBC2024: Girish Bajaj, VP, Prime Video and Amazon MGM Studios Technology, and Phil Wiser, EVP and Global CTO, Paramount, reflect on why recommendation is still failing to meet the needs of consumers.

Bringing the Control Room into the 21st Century - This ambitious accelerator project aims to combine voice control, XR, and AI to create a control room fit for the new world of media.

IBC2024: In the conference session titled Who Moved My Production?, Simon Green, CEO of Edit Cloud, explains that the constraints now facing the industry can actually stimulate creative solutions.

Patty Hirsch, EVP Consumer Digital & Platforms, Warner Bros. Discovery, talks about connecting creators and consumers efficiently and what meaning the Movielabs vision holds for industry engagement during the IBC2024 conference panel: MovieLabs 2030 – A Step Closer to the Vision.