Join Sasha Qadri as she reveals what to expect on Day 2 at IBC2024!

Journalist, filmmaker and war correspondent Mstyslav Chernov shares insights into the evolving nature of warfare, the significance of accurate journalism in an era of widespread misinformation and his experiences covering the war in Ukraine.

In this captivating session, Flawless, will showcase its filmmaking technology that aims to enhance creativity, improve the filmmaking and audience experience, and expand global audience reach. See groundbreaking AI tools like DeepEditor, which uses AI to adjust dialogue and enhance performances without costly reshoots and our visual dubbing tool, TrueSync, which gives filmmakers the freedom to preserve their creative vision in any language, helping them reach the widest possible audience.

In an ideal future, GenAI will improve the customer experience and inspire streaming services to reinvent. Phil Wiser, Executive Vice President and Global Chief Technology Officer at Paramount, takes us behind the scenes of successful D2C business model transformation in ’Under the Hood of D2C Business Model Transformation: The Role of Hybrid Monetisation, the Cloud and Generative AI’.

In this Fireside chat, Mary Ann Halford moderates an insightful conversation with Iris Meijer, Chief Product & Marketing Officer, Verizon Business Group, about how the company’s advanced connectivity solutions—including 5G Edge and private networks—are transforming media and entertainment by reshaping the way content is created, protected, distributed, and consumed.

This session explores whether generative techniques are ready to augment and accelerate the creation of text and audio-visual materials for high-quality productions.

IBC2024: The Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows Accelerator project addresses issues tied to AI-generated content, virtual world representation, and talent provenance. By offering a distinct and standardised identification framework, it aims to streamline the authentication process, ensuring reliable verification of real individuals, virtual avatars, and fictional entities.

Phil Wiser, Executive Vice President and Global Chief Technology Officer, Paramount on content protection in the production process at Movielab’s session: A Step Closer to the Vision.

Alain Nochimowski, CTO at Viaccess-Orca, talks about the algorithms, guidelines and frameworks around personalised, AI generated content, in this session where three authors present their work on the application of AI in media production.

In this paper. which looks into the future of GenAI with ad-tech and ad creatives, Alain Nochimowski, CTO - Viaccess-Orca, shares the architectural blueprint for optimising products for a target audience and where we are now seeing change, as part of this session ’AI in Production – training and targeting.’